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Color Matching Techniques For Box Printing
- May 11, 2018 -

When we see a box, our first visual impact is its color, and the color will never exist alone. In fact, the effect of a color is determined by many factors: the reflected light, the surrounding colors, or the viewing angle of the viewer. Each color can present different effects, affecting our feelings. Next, let's take a look at what happens when the six colors in the packaging design collide with each other.

First, red: The red color is warm, the character is strong and outgoing, and it is a kind of color that is very irritating to people. Red is easy to attract people's attention, but also easy to make people excited, excited, nervous, impulsive, or a kind of color that can easily cause people's visual fatigue.

1. Adding a small amount of yellow in red will make it hot and strong, tending to be restless and restless.

2. Adding a small amount of blue in red will make it less hot and tend to be elegant and soft.

3. Adding a small amount of black in red will make its personality become calmer and tend to be thick and simple.

4, adding a small amount of white in the red, will make its personality become gentle, tend to be implicit, shy, delicate.

Second, yellow: The yellow character is indifferent, proud, sensitive, has a visual impression of expansion and restlessness. Yellow is the most delicate color in all colors. As long as mixed with a small amount of other colors in pure yellow, the hue and color character will change to a greater extent.

1. Adding a small amount of blue to yellow will turn it into a fresh green color. Its arrogant character also disappeared, tending to a peaceful and moist feeling.

2, adding a small amount of red in the yellow, it has a clear orange feeling, its character will also be transformed from apathy, arrogance into a sense of enthusiasm and warmth.

3. A small amount of black is added to the yellow color, and the color and color changes most greatly, becoming a kind of olive-green complex color impression. Its color has also become mature and easy-going.

4, adding a small amount of white in the yellow, its color becomes soft, its character's indifference, arrogance is diluted, tend to be implicit, easy to access.